Blog
Notes on web development, teaching, and building in public.
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My own theory failed the test I set for it. And the number it explained turned out not to be one number.
I published a prediction that would prove me wrong, and it did. Same day, same ten questions: one assistant cited fifteen of my pages, the other none.
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The knowledge base went from zero to cited. My score still went down.
I reran the same ten questions on the same four assistants. The total fell from 31 to 25, and the knowledge base went from zero citations to seven.
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The words behind AI visibility, and the two that get confused
When someone asks an AI assistant about the problem you solve, do you come up? The eleven words behind every AI-visibility number, in plain language.
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I counted every change an AI agent made to a real Webflow site. There was no middle ground.
I asked Claude for 106 changes to a real Webflow project. It got 92 right first try, and not one of the other 14 came back half-finished.
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Google rejected 31 of my videos and told me why. The reason was wrong.
Search Console said 31 of my videos were rejected because they are not on a watch page. I compared them with the 115 it accepted. The reason was wrong.
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Nothing was broken. The link between my two homepages had never worked.
Six pages said page with redirect. Following them found one missing slash that had stopped Google pairing my two homepages for thirty-three days.
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Every check passed. A lot of it was broken.
Forty pages translated into eight languages and every check came back green. Why a green check answers its own question, and never yours.
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Nine wrong names shipped. A check I wrote afterwards stopped eight more.
I published nine identifiers that do not exist, rebuilt from my own spoken tutorials. Why each one sounded right, and the check that stopped eight more.
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Three kinds of AI crawler, and the one that decides whether you get credited
Anthropic read all 42 pages of my knowledge base in an hour, then linked my old domain. Being read and being credited are decided by different crawlers.
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AI assistants already recommend my work. They just don't link it.
Ten questions, four AI assistants, 31 points out of 80. My new GSAP knowledge base scored zero, and the real finding was something else entirely.
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I was a guest on Webflow & Friends — here's what we talked about
I joined Janne Parri on the Webflow & Friends podcast: building a career around Webflow, consistency, communities, and where the platform is heading.
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Starting a Journey: Why It's Tough, but Worth It
Why the spark fades so fast when we start something new, why every journey is walked alone — and why it is still worth taking the first step.
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Change Doesn't Need a Plan: From the Comfort Zone to Tokyo
How I went from a stuck 9-to-5 developer in northern Italy to co-founder of a company in Tokyo — and why the first step matters more than the plan.