Janne Parri invited me onto his Webflow & Friends podcast for a long, wandering conversation about building a career around Webflow — from a small town in Italy to running product at a studio in Tokyo. If you want the full backstory of how that move happened, I wrote about it in Change Doesn’t Need a Plan. Here I’d rather pull out the practical bits — the things I’ve actually learned about doing this work.
Webflow & Friends — POD 25 Watch the full episode on YouTube →A few things I keep coming back to
Consistency beats intensity. I have a list of more than 400 video ideas, and I’ll never get through it — so I stopped pretending I could publish twice a week. One video every ten days is a pace I can actually keep without burning out. Pick a cadence you won’t come to resent.
Make what you’re curious about. I don’t chase new-feature announcements or try to be first on every release. I build the things I find interesting — an effect I want to recreate, a question a student asked, a way to mix a bit of code into a no-code project. The moment content becomes just another to-do item, the motivation to make it well disappears.
Let AI draft, not decide. English isn’t my first language, so when I record a tutorial I take notes in Italian while I build, then work through a script with ChatGPT — but section by section. Feeding it the whole wall of text at once loses the important details; breaking the video into chunks and scripting each one keeps them. It’s a good practice even for native speakers, because it forces you to structure the explanation before you hit record.
The clients came from a community, not from cold posting. Almost all of my early work traces back to being genuinely active in the Flux Academy community — answering questions and helping other students for months before any of it paid off. People trust you when they’ve watched you show up and try, even when you’re still learning. That trust is what turned into my first real projects.
Surround yourself with people who share the vision. Working remotely, it’s easy to drift — and you slowly become the people closest to you. The single biggest accelerator in my journey has been the people around me: the ones who don’t think I’m dreaming too big, who I can talk to about the work and about life. Online communities help, but you have to actually show up in them for that to happen.
Thanks for having me
Huge thanks to Janne for the conversation — it’s rare to be made to feel this relaxed on a recording. If any of the above resonates, the full episode goes much deeper, and it’s worth a listen.
Have an awesome journey,
Francesco